Detailed Project Overview


Branding, Media, Campaigns

  • Definition / focussing of Brand communication Markenkommunikation
  • Brand Book & communication rules
  • International Brand management
  • Realisation of advertising campaigns
  • International Media buying and plan analysis
  • Positioning strategy incl. support of implementation
  • Agency selection process (Creative & Media)
  • Inhouse-Communication for internal organisation


Acquisition, Activation, Reactivation

  • Customer Segmentation and Database Management
  • Action chain analysis
  • Customer Acquisition
  • Dialogue-Marketing incl. Address Management
  • Call-Center optimisation
  • Telemarketing / Upselling
  • Outbound marketing campaigns
  • E-Commerce optimisation
  • Digital transformation (offline/online/multichannel)
  • Advertising cost optimisation 


Contracts, Organisation, Efficiency

  • Negotiation of rates with Agencies, Suppliers, advertising production, Call-Centers
  • Internal cost optimisation (processes, ressources)
  • Improvement of process and rates for photo and video productions
  • Analysis of efficiency of Marketing activities
  • Negotiation of Marketing cooperations
  • Accompanyment of restructuring projects incl. optimisation of processes and personnel capacity 
  • Outsourcing of Marketing and Sales processes