Detailed Project Overview
Marketing
Branding, Media, Campaigns
- Definition / focussing of Brand communication Markenkommunikation
- Brand Book & communication rules
- International Brand management
- Realisation of advertising campaigns
- International Media buying and plan analysis
- Positioning strategy incl. support of implementation
- Agency selection process (Creative & Media)
- Inhouse-Communication for internal organisation
Sales
Acquisition, Activation, Reactivation
- Customer Segmentation and Database Management
- Action chain analysis
- Customer Acquisition
- Dialogue-Marketing incl. Address Management
- Call-Center optimisation
- Telemarketing / Upselling
- Outbound marketing campaigns
- E-Commerce optimisation
- Digital transformation (offline/online/multichannel)
- Advertising cost optimisation
Negotiation/Restructuring
Contracts, Organisation, Efficiency
- Negotiation of rates with Agencies, Suppliers, advertising production, Call-Centers
- Internal cost optimisation (processes, ressources)
- Improvement of process and rates for photo and video productions
- Analysis of efficiency of Marketing activities
- Negotiation of Marketing cooperations
- Accompanyment of restructuring projects incl. optimisation of processes and personnel capacity
- Outsourcing of Marketing and Sales processes